A story about good marketing

first_imgPeople LOVE stories. We crave stories. Without them, we wouldn’t have movies or music. I can’t remember any conference I’ve been to where the keynote speaker didn’t tell a story to keep the audience engaged.  People as me all the time “how do I make my marketing successful?” One large ingredient is finding the stories. Erin Brokovich, Remember the Titans, Pursuit of Happyness, The Blind Side…these are all movies built around a story.  Remember the Titans isn’t a football movie. It is a movie about how a high school football team overcame racial prejudice and changed an entire town in the process.  A Beautiful Mind is not about a man who won the Nobel Prize. It is about a math prodigy who learned to live with mental illness in order to keep his family and his career.There are stories happening EVERY DAY in your credit union. We see them as auto loans, home mortgages, checking accounts, and other services. But, to our members, they are getting the minivan for their family road trips, their dream homes, and we are helping them on that path by providing them affordable banking services with our own personal touch.Want your marketing to stand out?  Find the stories in your credit union.Your members have stories to tell. Our recent collaboration with Andy Janning was all about magnifying the stories of an urban credit union in Indiana by photographing its members and hearing how the credit union has helped them through the years. It was the most powerful project to date in my career and I am excited to see this project continue to unfold and catch fire. I say this all the time, but I believe that credit unions have THE best brand story of any industry ANYWHERE. Why? Because we do what the big banks do, but we do it with heart and soul with our members at the forefront of every decision we make. And we do it because we care. We aren’t in it for the money. If we get good as an industry about providing a platform for our members to tell their stories about how their credit union has specifically made a difference in their lives, and people like those people see those stories, they will identify with those stories. They will share those stories. They will tell their own stories. That is what good marketing is all about. 7SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Amanda Thomas Amanda is founder and president of TwoScore, a firm that channels her passion for the credit union mission and people to help credit unions under $100 million in assets reach … Web: www.twoscore.com Detailslast_img read more

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Portland St. faces Montana State in Big Sky quarters

first_img___For more AP college basketball coverage: https://apnews.com/Collegebasketball and http://twitter.com/AP_Top25___This was generated by Automated Insights, http://www.automatedinsights.com/ap, using data from STATS LLC, https://www.stats.com Share This StoryFacebookTwitteremailPrintLinkedinRedditNo. 5 seed Montana State (16-15, 10-10) vs. No. 4 seed Portland State (18-14, 12-8)Big Sky Conference Tourney Quarterfinals, CenturyLink Arena, Boise, Idaho; Thursday, 3:30 p.m. EDTBOTTOM LINE: Montana State is set to take on Portland State in the quarterfinals of the Big Sky tourney. Portland State won both of the regular season matchups earlier this season. The teams last played on Feb. 20, when the Vikings shot 51.8 percent from the field while limiting Montana State to just 48.3 percent en route to a 10-point victory. Associated Press March 10, 2020center_img Portland St. faces Montana State in Big Sky quarters FEARLESS FRESHMEN: Montana State’s Harald Frey, Jubrile Belo and Borja Fernandez have combined to account for 52 percent of the team’s scoring this season, including 68 percent of all Bobcats points over the last five games.KEY CONTRIBUTOR: Frey has either made or assisted on 45 percent of all Montana State field goals over the last three games. The senior guard has 15 field goals and 14 assists in those games.SLIPPING AT 71: Montana State is 0-11 when it allows at least 71 points and 16-4 when it holds opponents to less than 71.PASSING FOR POINTS: The Bobcats have recently gotten baskets via assists more often than the Vikings. Portland State has an assist on 46 of 87 field goals (52.9 percent) across its previous three matchups while Montana State has assists on 35 of 65 field goals (53.8 percent) during its past three games.DID YOU KNOW: The Portland State offense is ranked 19th in the nation by scoring 78.7 points per game this season. Montana State has only averaged 66.6 points per game, which ranks 267th.last_img read more

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Nietes may lose belt if he refuses Palicte bout

first_imgLATEST STORIES Aston Palicte’s camp won’t force a fight against Donnie Nietes but the rising star is bent on winning a world title the soonest possible time.Jason Soong, manager of the 28-year-old Palicte, said if and when Nietes’ camp refuse to come to the table and hold a rematch, his protégé will have to face highest-ranked World Boxing Organization (WBO) challenger available.ADVERTISEMENT In fight vs corruption, Duterte now points to Ayala, MVP companies as ‘big fish’ Ginebra beats Meralco again to capture PBA Governors’ Cup title Japeth Aguilar wins 1st PBA Finals MVP award for Ginebra PH’s James Palicte boxing light welterweight final (HIGHLIGHTS) PLAY LIST 03:24PH’s James Palicte boxing light welterweight final (HIGHLIGHTS)02:19Robredo refuses ‘unfair’ tag; asks critics to read her drug war report01:06Pope Francis apologizes for ‘losing patience’ with worshipper02:14Carpio hits red carpet treatment for China Coast Guard02:56NCRPO pledges to donate P3.5 million to victims of Taal eruption00:56Heavy rain brings some relief in Australia02:37Calm moments allow Taal folks some respite03:23Negosyo sa Tagaytay City, bagsak sa pag-aalboroto ng Bulkang Taal01:13Christian Standhardinger wins PBA Best Player award But that would mean Nietes must vacate the junior bantamweight title.“As much as we don’t want to fight another Filipino, I owe it to Aston to give him another world title shot,” Soong told the Inquirer.FEATURED STORIESSPORTSGolden State Warriors sign Lee to multiyear contract, bring back ChrissSPORTSCoronation night?SPORTSThirdy Ravena gets‍‍‍ offers from Asia, Australian ball clubsLegendary champion Roy Jones Jr., who now promotes Palicte internationally, is also pushing for a world title fight for the Bago City native.The WBO recently mandated both camps of Nietes and Palicte to arrange a rematch for the title. They have until next week to come to an agreement that would mean a minimum purse of $100,000 for both. Ominous surge for Elasto Painters Tom Brady most dominant player in AFC championship history But Nietes’ camp has yet to respond to the call out by Palicte’s camp.The 36-year-old Nietes is the longest reigning Filipino champion but his domain is largely confined within Asia.He fought Palicte to a split draw last September in California.The four-time champion then announced he would like to get big fights against certified crowd drawers of the division like Juan Francisco Estrada and Srisaket Sor Rungvisai.Instead, he fought Kazuto Ioka of Japan on New Year’s Eve, in an uneventful bout that also ended in split draw.ADVERTISEMENT Nadine Lustre’s phone stolen in Brazil MOST READ About the same time, Palicte scored a second-round knockout win over Jose Martinez which warranted a possible crack at the title.Sports Related Videospowered by AdSparcRead Next Phivolcs: Slim probability of Taal Volcano caldera eruption Don’t miss out on the latest news and information. Will you be the first P16 Billion Powerball jackpot winner from the Philippines? Gretchen Barretto’s daughter Dominique graduates magna cum laude from California college Philippine Army to acquire MANPADS, self-propelled howitzers View commentslast_img read more

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