Hearsts Digital Division Partners with Pixazza to Enhance ECommerce Options

first_imgDavid Carey, president of Hearst Magazines, commented on the move to e-commerce at the Bloomberg Media Summit in March, “We have to be mindful when we look at something like the Net-A-Porter strategy. If you talk to the people at Net-A-Porter or the people at Gilt, they say they’re increasingly commerce companies moving into content, and I think what you’re going to find is content companies are going to move into commerce. It’s a service to the reader that they can just click…and be able to buy it.” Both technology and human tagging by product experts provide e-commerce options for users. The selected images are matched with similar products that are available for purchase from Hearst sponsors.Glidden Paint, seen on HouseBeautiful.com with other décor-related products, is the first product available through this campaign. Kristine Welker, chief revenue officer for Hearst Magazines Digital Media, says, “At this point, the technology is being tested extensively on Redbookmag.com and HouseBeautiful.com, and we are working to identify other partners to work with across our portfolio of sites.” Hearst Digital Media has partnered with Pixazza Inc., in hopes to enhance user engagement with interactive images that offer e-commerce options. The new initiative launches on Redbookmag.com and HouseBeautiful.com. Hearst will integrate Pixazza’s technology into its websites in advertisements, as well as select images. According to Pixazza’s website, the company assists in “use of images as real estate for brand advertising and e-commerce.” A press statement detailing the new partnership says, “When visitors browse these sites and scroll over various images, which may include anything from a swimsuit to a sofa, a card will appear with a selection of similar or complementary products. When the visitor clicks on a particular item, she is immediately able to make a purchase.”last_img read more

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Dhanushs wacky dance moves in TEJOTF song Madaari grips internet

first_imgWoaah….what a cool move nd song too Lets nacho Jadoo ka pantra… #Madaari is rocking Madari is here to dance on his tunes Another great number by @ dhanushkraja is so great! Jadu’s box is now open what a song, Madari from the movie “The extraordinary Journey of th fakir” must watch video #MadaariManiaNow Pihu % @pihu3333 Only he can moves and still look so handsome Mostly expected Madaari mania starts #MadaariManiaNow Wow sach guyz it’s Madaari song of The Extraordinary Journey Of The Fakir is out it’s wonderful #MadaariManiaNow Mona lisa‏ @monalisa77_ I definitely Such a feet moving song, Madaari is here to make you dance to his tunes #MadaariManiaNow Nishi Singh Thakur‏ @Nishi_thakur21 Pllaying Madaari from #TheExtraordinaryJourneyOfTheFakir on loop Another brilliant number by @ItsAmitTrivedi @dhanushkraja #MadaariManiaNow प्रेरणा.xOxO‏ @pyalaa_center_img Dhanush’s wacky dance moves in the music video of the second song Madaari from The Extraordinary Journey of the FakirTwitterThe makers of The Extraordinary Journey of the Fakir (TEJOTF) have released its second song Madaari and Dhanush’s wacky dance moves in this peppy number have wowed the music lovers.After wooing audience across India, Dhanush is now making his Hollywood debut with The Extraordinary Journey of the Fakir. The film, which is based on the book by Romain Puértolas, revolves around an Indian street magician’s journey to Paris. He finds himself in the midst of a crazy adventure he never bargained for. It was screened at international film festivals and received a lot of critical acclaim and awards.The makers recently released the trailer and the first song Angrezi Luv Shuv from The Extraordinary Journey of the Fakir. Both of them have got a thumbs up from the audience. Now, they have dropped its second song from Madaari. It is a peppy number composed by Amit Trivedi.The song Madaari has vocals by Vishal Dadlani and Nikhita Gandhi. Dhanush’s adorable dance moves are one of the major highlights of the number, and Oscar-nominated actress Berenice Bejo is equally terrific in this song. Many people on the internet have fallen in love with his dance moves and are busy circulating its link on social media.Here is what they have to say about Madaari.Vikas jain‏ @Vikas__Jain Velli Mamta‏ @MamtaParmar19 jiya‏ @jiyabharati Mukesh Prajapat‏ @Mukesh_p9 Avantika Pandit❤️‏ @Avantika_Pandit अस्तिमा‏ @singh_Asteema What a amazing song such amazing acted by @dhanushkraja I’m totally impressed.lets enjoy and get ready to dance at madaari tunes. Loving the vibe. Madaari just amped it up! Such a fun and peppy number MadaariManiaNow Hey guys don’t miss to watch #MadaariManiaNow Madaari is such a super cool dance @dhanushkraja ‘s dance are Let’s enjoy and Get ready to dance on madaari tunes. #MadaariManiaNowThe Extraordinary Journey of the Fakir is directed by Ken Scott and produced by Saurabh Gupta, Gulzar Inder Singh Chahal, Aditi Anand, Samir Gupta, Luc Bossi, Jaime Mateus-Tique, Gregoire Lassalle and Genevieve Lemal. The film will be releasing in India, USA, Canada, UK, Singapore and Malaysia on June 21.Watch Dhanush’s wacky dance moves in the music video of the second song Madaari from The Extraordinary Journey of the Fakir:last_img read more

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Multichannel broadcaster UKTV is set to launch a n

first_imgMultichannel broadcaster UKTV is set to launch a new British drama network on UK digital-terrestrial service Freeview. The free channel, called Drama, is due to go live on July 8 and will broadcast a range of catalogue drama from the past 40 years, including Lark Rise to Candleford, Sharpe, Pride and Prejudice and Tipping the Velvet. It is the first UKTV channel to launch since the 2009 introduction of lifestyle network Really, and joins UKTV’s line-up of other free-to-air channels, the male-skewing Dave and factual network Yesterday.“Drama is targeted at a different audience demographic than our other highly successful free-to-air channels,” said UKTV controller Emma Tennant. “The channel is aimed at people who simply love drama and want to watch critically-acclaimed shows that have absolutely defined the landscape of British television.”last_img read more

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